About us

HARUYEON HAWAII is a brand born from the love of both Korea and Hawaii. After moving to Hawaii, I was inspired by the Aloha—warmth, welcoming, sharing, and celebration of diversity. It made me wonder: How can I bridge these two vibrant cultures? In search of a way to truly experience and share this connection on a personal level, HARUYEON HAWAII was born.

Our Mission

"Haru" means "day" in Korean, and "Yeon" means "connection" or "bond." Our logo symbolizes the connection between Korea and Hawaii. Both share the hibiscus as their national flower—different species, but same genus—representing harmony.

At HARUYEON HAWAII, we aim to be the place where you can experience and share Korean culture in Hawaii. We offer contemporary Korean inspired fashion with Aloha: starting with Hanbok Hair Scrunchies, we’re on a journey to expand our brand into lifestyle products, each with a unique touch that brings happiness to your day.

What you can expect from us!

  • Sharing the Beauty of Authentic Korean Culture

    HARUYEON HAWAII is your gateway to the rich traditions of Korea. We invite you to explore and embrace its timeless beauty every day—through thoughtfully curated items that reflect the true essence of Korean culture.

  • Traditional Patterns with a Modern Take

    At HARUYEON HAWAII, we seamlessly utilize Korean traditional patterns with contemporary design. Our pieces are carefully crafted to bring you one-of-a-kind fashion and lifestyle products.

  • Premium Quality Crafted with Love

    We take great pride in offering 100% handmade hair scrunchies, made from high-quality Hanbok fabrics. Each piece is created with care and attention to detail. We are committed to offering items that not only honor our culture but also deliver outstanding quality.
Shop now